The insurer is named among the few companies still offering policies for taxis and VTC drivers in an increasingly scarce market.
In passing
Insurance · 53seconds
Mutua Madrileña, on the front page
Front-page visibility and reputation, measured minute by minute.
Effective Exposure623 k−29 % vs sector average
Mentions26
Distinct outlets14
Share of presence6%
This is a static sample. The live demo updates minute by minute, and Mutua Madrileña alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessMutua Madrileña's Effective Exposure over the last 30 days is 623 k — −29 % versus the average of Insurance brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).
Indicators versus the sector average
| Metric | The brand | Sector average | vs average |
|---|---|---|---|
| Stories | 26 | 85 | −69 % |
| Potential audience | 1061.9 M | 2664.6 M | −60 % |
| Coverage (outlets) | 14 | 34 | −59 % |
| Net Sentiment | +61.5 | +35.3 | +26.2 pts |
| Front-page hours | 649 h | 2.360 h | −73 % |
| EE | 623 k | 877 k | −29 % |
| Positive EE | 565 k | 544 k | +4 % |
| Negative EE | 0 | 39 k | −100 % |
Recent analyses
The insurer's foundation launches a call for financial aid to fund social projects run by nonprofit organizations.
In the headlineLeading roleFavourable
The company is linked as a backer of a study on Spaniards' attitudes toward organ donation, released around a date dedicated to raising public awareness.
SecondaryFavourable
Full analysis archive
- September 2026 · 11 analyses
- August 2026 · 33 analyses
Insurance: AXA Allianz Asisa DKV Generali Línea Directa Mapfre Sanitas Santalucía SegurCaixa Adeslas
This is a static sample. The live demo updates minute by minute, and Mutua Madrileña alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessAnalyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.