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Base: verified mentions of the nine banks across the front pages of 294 media in 15 countries. Audience: estimated monthly visits per medium, refreshed monthly. Dates: the day the story hit the front page.
Visibility Share
How the period's effective visibility splits across the monitored brands.
Each segment is a bank's % of total Effective Exposure for the period. Data: Effective Exposure = front-page minutes × the medium's estimated monthly audience × prominence weight (lead 1 · secondary 0.4 · passing 0.1), summed per bank.
Favourable visibility share
Of the sector's favourable exposure, how much each brand captures.
Each slice is the brand's share of the sector's Effective Exposure summed over favourable mentions only. Data: minutes on the front page × the outlet's estimated monthly audience × prominence weight, summed per brand over its favourable mentions.
Unfavourable visibility share
And of the unfavourable exposure, how much falls on each brand.
Each slice is the brand's share of the sector's Effective Exposure summed over unfavourable mentions only. Data: minutes on the front page × the outlet's estimated monthly audience × prominence weight, summed per brand over its unfavourable mentions.
Tone thermometer
Tone Balance per bank, best to worst. The dashed line marks the sector average.
Each bar is a bank's tone balance. Data: (favourable − unfavourable mentions) ÷ mentions with prominence (brand in lead or secondary role), × 100. Passing mentions don't score.
Sector reputational footprint
Where banking reputation is being played out this period.
Each bar is the % of the sector's Effective Exposure falling on that reputational dimension. Data: every verified mention carries one dimension; its exposure adds to it.
Scorecard
The period's indicators, bank by bank.
| Brand | Mentions | Effective Exposure | Prominence | Tone Balance | Negative | Outlets | Plurality |
|---|
Columns: relevant mentions; Effective Exposure (M = millions); % of mentions with the brand in the lead; Tone Balance; unfavourable mentions with prominence. Data: Effective Exposure = front-page minutes × the medium's estimated monthly audience × prominence weight (lead 1 · secondary 0.4 · passing 0.1). “Outlets” counts the distinct outlets that mentioned the brand in the period. “Plurality” compares how spread out the brand's visibility is against the sector (sector = 100): the % of its Effective Exposure outside its 3 largest outlets, divided by the average across the sector's brands. Above 100, more plural than the sector; below, more concentrated in the same outlets (and the same audiences).
Right now
Latest verified mentions
Trend
Daily front-page mentions (bars) and Effective Exposure (line).
Each bar is the brand's relevant front-page mentions that day; the pink line, daily Effective Exposure on its own scale (shape, not value). Data: Effective Exposure = front-page minutes × the medium's estimated monthly audience × prominence weight (lead 1 · secondary 0.4 · passing 0.1). Hover a bar for the detail.
Tone vs. sector
The brand's tone split, against the sector average.
Each band is the % of favourable, neutral and unfavourable mentions — brand on top, whole sector below. Data: tone assigned at verification for every relevant mention in the period.
Footprint vs. sector
Where the brand concentrates its exposure — and where the sector does.
Each pair of bars compares the % of Effective Exposure per dimension: brand in colour, sector average in grey. Data: same definition as the sector footprint.
Where it shines
The media with the best Tone Balance for the brand.
Media ranked by Tone Balance for the brand (minimum 2 mentions in the period); ×N = total mentions in that medium. Data: balance computed only over mentions with prominence in that medium.
Where it hurts
The media with the most unfavourable balance.
Media ranked by Tone Balance for the brand (minimum 2 mentions in the period); ×N = total mentions in that medium. Data: balance computed only over mentions with prominence in that medium.
Visibility Contribution
Which media concentrate the brand's exposure. The one naming it most isn't always the one exposing it most.
Each bar is the % of the brand's Effective Exposure contributed by one medium; the vertical tick marks that medium's % for the whole sector — if the bar passes it, the medium weighs more for the brand than for the sector. Data: Effective Exposure summed per medium ÷ total (brand or sector).
Right now
The brand's latest mentions
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