Insurance · 53seconds

DKV, on the front page

Front-page visibility and reputation, measured minute by minute.

Effective Exposure104 k−88 % vs sector average
Mentions13
Distinct outlets11
Share of presence1%

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DKV's Effective Exposure over the last 30 days is 104 k — −88 % versus the average of Insurance brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).

Indicators versus the sector average

MetricThe brandSector averagevs average
Stories1385−85 %
Potential audience915.6 M2664.6 M−66 %
Coverage (outlets)1134−68 %
Net Sentiment+46.2+35.3+10.9 pts
Front-page hours500 h2.360 h−79 %
EE104 k877 k−88 %
Positive EE43 k544 k−92 %
Negative EE039 k−100 %

Recent analyses

02-09-2026 · La Crónica de Badajoz · 6.539 min on front page

Its foundation is mentioned as an owner of the artist's work within a private collection referenced in the article.

In passing
04-09-2026 · La Comarca de Puertollano · 2.055 min on front page

A photography cultural center run by the insurer in Zaragoza is mentioned as one of the venues where the same art project was previously exhibited.

In passing
13-08-2026 · leonoticias.com · 1.393 min on front page

The insurer promotes, in a commercial piece, the coverage offered by its travel and funeral insurance policies.

Leading roleFavourableAdvertising

Full analysis archive

Insurance: AXA Allianz Asisa Generali Línea Directa Mapfre Mutua Madrileña Sanitas Santalucía SegurCaixa Adeslas

This is a static sample. The live demo updates minute by minute, and DKV alerts arrive by email in real time as soon as each analysis is ready.

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Analyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.