Insurance · 53seconds

AXA, on the front page

Front-page visibility and reputation, measured minute by minute.

Effective Exposure264 k−70 % vs sector average
Mentions44
Distinct outlets24
Share of presence3%

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AXA's Effective Exposure over the last 30 days is 264 k — −70 % versus the average of Insurance brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).

Indicators versus the sector average

MetricThe brandSector averagevs average
Stories4485−48 %
Potential audience1197.5 M2664.6 M−55 %
Coverage (outlets)2434−30 %
Net Sentiment+25.0+35.3−10.3 pts
Front-page hours1.245 h2.360 h−47 %
EE264 k877 k−70 %
Positive EE56 k544 k−90 %
Negative EE31 k39 k−21 %

Recent analyses

06-09-2026 · Huelva 24 · 481 min on front page

AXA supports a young para-swimming program whose athletes compete at the European Championships in Turkey.

SecondaryFavourableSponsorship
05-09-2026 · Aragón Digital · 2.103 min on front page

The court ruling clarifies that the insurer's payouts under the vehicle policy do not count as personal compensation from the convicted driver.

In passing
18-07-2026 · Diario Información · 146 min on front page

AXA appears through its foundation as the organizer of a painting contest supporting the conservation of a cathedral.

In passingSponsorship
06-09-2026 · diariodealmeria.es · 464 min on front page

The insurer is mentioned as a sponsor in coverage of an international adapted swimming competition.

In passingFavourableSponsorship
05-09-2026 · La Razón · 238 min on front page

The insurer appears as one of five options compared in a commercial ranking of life insurance policies by price and coverage.

Secondary
CincoDias · 1.418 min on front page

AXA is mentioned tangentially as one of the listed French companies in an analysis of the Cac 40's poor stock market performance.

In passing
03-09-2026 · Expansión · 2.793 min on front page

The insurer is listed among several European companies highlighted by analysts with a high proportion of buy recommendations.

In passingFavourable

Full analysis archive

Insurance: Allianz Asisa DKV Generali Línea Directa Mapfre Mutua Madrileña Sanitas Santalucía SegurCaixa Adeslas

This is a static sample. The live demo updates minute by minute, and AXA alerts arrive by email in real time as soon as each analysis is ready.

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Analyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.