Insurance · 53seconds
Línea Directa, on the front page
Front-page visibility and reputation, measured minute by minute.
This is a static sample. The live demo updates minute by minute, and Línea Directa alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessLínea Directa's Effective Exposure over the last 30 days is 284 k — −68 % versus the average of Insurance brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).
Indicators versus the sector average
| Metric | The brand | Sector average | vs average |
|---|---|---|---|
| Stories | 14 | 85 | −83 % |
| Potential audience | 501.9 M | 2664.6 M | −81 % |
| Coverage (outlets) | 13 | 34 | −62 % |
| Net Sentiment | +35.7 | +35.3 | +0.4 pts |
| Front-page hours | 360 h | 2.360 h | −85 % |
| EE | 284 k | 877 k | −68 % |
| Positive EE | 246 k | 544 k | −55 % |
| Negative EE | 827 | 39 k | −98 % |
Recent analyses
No publishable mentions in the last 30 days.
Full analysis archive
- August 2026 · 17 analyses
Insurance: AXA Allianz Asisa DKV Generali Mapfre Mutua Madrileña Sanitas Santalucía SegurCaixa Adeslas
This is a static sample. The live demo updates minute by minute, and Línea Directa alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessAnalyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.