The insurer appears as co-creator of a reverse mortgage product whose data is cited in the article.
SecondaryFavourable
Insurance · 53seconds
Mapfre, on the front page
Front-page visibility and reputation, measured minute by minute.
Effective Exposure3.4 M+289 % vs sector average
Mentions344
Distinct outlets96
Share of presence35%
This is a static sample. The live demo updates minute by minute, and Mapfre alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessMapfre's Effective Exposure over the last 30 days is 3.4 M — +289 % versus the average of Insurance brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).
Indicators versus the sector average
| Metric | The brand | Sector average | vs average |
|---|---|---|---|
| Stories | 344 | 85 | +306 % |
| Potential audience | 9604.4 M | 2664.6 M | +260 % |
| Coverage (outlets) | 96 | 34 | +180 % |
| Net Sentiment | +26.5 | +35.3 | −8.8 pts |
| Front-page hours | 11.624 h | 2.360 h | +392 % |
| EE | 3.4 M | 877 k | +289 % |
| Positive EE | 2.3 M | 544 k | +327 % |
| Negative EE | 36 k | 39 k | −9 % |
Recent analyses
The insurer partners with a bank to offer a reverse mortgage product cited as the source of the article's data.
SecondaryFavourable
The insurer partners with a bank to offer a reverse mortgage product cited as the source of the article's data.
SecondaryFavourable
The insurer's foundation appears as the author of a study on spending and savings among older adults in Spain.
SecondaryFavourable
The insurer partners with a bank to offer a reverse mortgage product cited as the source of the article's data.
SecondaryFavourable
The insurer's cultural foundation hosts an exhibition in Madrid on women of the Pre-Raphaelite movement, featured in a guide to standout autumn art shows.
SecondaryFavourable
The insurer appears as part of a joint financial product and as the source of cited data on elderly homeowners' wealth.
Secondary
The insurer partners with a bank to offer a reverse mortgage product cited as the source of the article's data.
SecondaryFavourable
The insurer appears among the Ibex 35 stocks with a slight decline in a weekly market roundup.
In passingVia Europa Press
The insurer appears as a provider, together with a banking entity, of a reverse mortgage product aimed at older adults.
SecondaryFavourable
The insurer is mentioned as one of the companies in the taxi and ride-hailing insurance sector, whose widespread price increases the article examines.
In passing
The insurer's cultural foundation is recalled as having organized, in 2023, the first exhibition in Spain devoted to surrealist painter Leonora Carrington.
In passingFavourableSponsorship
Full analysis archive
- September 2026 · 77 analyses
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This is a static sample. The live demo updates minute by minute, and Mapfre alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessAnalyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.