A classic-car rally featured a Volvo 480 ES among the vehicles that took third place in the standings.
In passing
Automotive · 53seconds
Volvo, on the front page
Front-page visibility and reputation, measured minute by minute.
Effective Exposure966 k−87 % vs sector average
Mentions111
Distinct outlets58
Share of presence1%
This is a static sample. The live demo updates minute by minute, and Volvo alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessVolvo's Effective Exposure over the last 30 days is 966 k — −87 % versus the average of Automotive brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).
Indicators versus the sector average
| Metric | The brand | Sector average | vs average |
|---|---|---|---|
| Stories | 111 | 517 | −79 % |
| Potential audience | 2047.5 M | 17486.2 M | −88 % |
| Coverage (outlets) | 58 | 94 | −38 % |
| Net Sentiment | +12.6 | +21.9 | −9.3 pts |
| Front-page hours | 3.941 h | 15.141 h | −74 % |
| EE | 966 k | 7.3 M | −87 % |
| Positive EE | 460 k | 3.7 M | −88 % |
| Negative EE | 102 k | 1.7 M | −94 % |
Recent analyses
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This is a static sample. The live demo updates minute by minute, and Volvo alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessAnalyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.