BMW is mentioned tangentially as one of the manufacturers whose plug-in hybrids are included in a study on the gap between official and real-world road emissions.
In passing
Automotive · 53seconds
BMW, on the front page
Front-page visibility and reputation, measured minute by minute.
Effective Exposure5.7 M−22 % vs sector average
Mentions418
Distinct outlets92
Share of presence6%
This is a static sample. The live demo updates minute by minute, and BMW alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessBMW's Effective Exposure over the last 30 days is 5.7 M — −22 % versus the average of Automotive brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).
Indicators versus the sector average
| Metric | The brand | Sector average | vs average |
|---|---|---|---|
| Stories | 418 | 517 | −19 % |
| Potential audience | 15394.7 M | 17486.2 M | −12 % |
| Coverage (outlets) | 92 | 94 | −2 % |
| Net Sentiment | +18.4 | +21.9 | −3.5 pts |
| Front-page hours | 14.582 h | 15.141 h | −4 % |
| EE | 5.7 M | 7.3 M | −22 % |
| Positive EE | 3.8 M | 3.7 M | +2 % |
| Negative EE | 692 k | 1.7 M | −59 % |
Recent analyses
A dealership distributing the brand renews its sponsorship deal with a second-division football club for three more seasons.
In passingSponsorship
The brand appears in a minor capacity as a sponsor associated with a motorcycling event held at a track in the La Mancha region.
In passingFavourableSponsorship
BMW is mentioned among the German industrial companies pressuring the chancellor to toughen the trade stance toward China.
In passing
Full analysis archive
- September 2026 · 120 analyses
- August 2026 · 366 analyses
Automotive: BYD Ford Grupo Volkswagen Hyundai Kia Mercedes-Benz Renault Stellantis Tesla Toyota Volvo
This is a static sample. The live demo updates minute by minute, and BMW alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessAnalyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.