Mercadona is cited as an example of a company that registered its in-store announcement melody as a trademark.
In passing
Retail · 53seconds
Mercadona, on the front page
Front-page visibility and reputation, measured minute by minute.
Effective Exposure12.2 M+164 % vs sector average
Mentions683
Distinct outlets114
Share of presence29%
This is a static sample. The live demo updates minute by minute, and Mercadona alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessMercadona's Effective Exposure over the last 30 days is 12.2 M — +164 % versus the average of Retail brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).
Indicators versus the sector average
| Metric | The brand | Sector average | vs average |
|---|---|---|---|
| Stories | 683 | 351 | +95 % |
| Potential audience | 17249.2 M | 8842.4 M | +95 % |
| Coverage (outlets) | 114 | 73 | +55 % |
| Net Sentiment | +30.6 | +18.0 | +12.6 pts |
| Front-page hours | 17.629 h | 8.822 h | +100 % |
| EE | 12.2 M | 4.6 M | +164 % |
| Positive EE | 4.9 M | 2.2 M | +122 % |
| Negative EE | 147 k | 266 k | −45 % |
Recent analyses
The supermarket chain is mentioned as one of the grocery businesses located in a new commercial corridor developed along a former converted highway.
In passing
Mercadona is listed among the retail companies taking part in an industry discussion at a food trade fair in Seville.
In passing
One of the chain's supermarkets is mentioned as a geographic reference point in a report on social tension in Ceuta.
In passing
Mercadona is mentioned tangentially as a comparative reference in a news item focused on Carrefour's decision not to pay a salary supplement to its staff.
In passing
A street vendor mentions buying bread and basic goods at one of the chain's supermarkets to resell them at a small markup.
In passing
A chef being interviewed mentions the supermarket chain's own-brand Brie cheese as one of her favorite food indulgences.
In passingFavourable
Mercadona is featured through a viral recipe using its products, including a truffle sauce containing only a very small proportion of actual truffle.
In the headlineLeading roleUnfavourable
A supermarket from the chain appears only as a location reference for a property for sale.
In passing
It is mentioned because the investment in the new building comes from the personal wealth of the supermarket chain's chairman.
SecondaryFavourable
It is mentioned as a nearby commercial reference to the new underground car park being prepared by the Ames council in O Milladoiro.
In passing
The supermarket chain is cited as an example within an opinion piece criticizing political and social hypocrisy.
In passing
Full analysis archive
- September 2026 · 150 analyses
- August 2026 · 668 analyses
Retail: Alcampo Aldi Caprabo Carrefour El Corte Inglés Eroski Hipercor Lidl
This is a static sample. The live demo updates minute by minute, and Mercadona alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessAnalyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.