Lidl is mentioned tangentially as co-sponsor of the cycling team of one of the riders referenced in the stage report.
In passing
Retail · 53seconds
Lidl, on the front page
Front-page visibility and reputation, measured minute by minute.
Effective Exposure8.6 M+87 % vs sector average
Mentions557
Distinct outlets109
Share of presence21%
This is a static sample. The live demo updates minute by minute, and Lidl alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessLidl's Effective Exposure over the last 30 days is 8.6 M — +87 % versus the average of Retail brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).
Indicators versus the sector average
| Metric | The brand | Sector average | vs average |
|---|---|---|---|
| Stories | 557 | 351 | +59 % |
| Potential audience | 12136.3 M | 8842.4 M | +37 % |
| Coverage (outlets) | 109 | 73 | +49 % |
| Net Sentiment | +44.7 | +18.0 | +26.7 pts |
| Front-page hours | 12.563 h | 8.822 h | +42 % |
| EE | 8.6 M | 4.6 M | +87 % |
| Positive EE | 5.6 M | 2.2 M | +155 % |
| Negative EE | 427 k | 266 k | +61 % |
Recent analyses
Lidl presents a sweatshirt from a well-known sports brand as a price attraction and a way to draw shoppers to its online channel.
In the headlineLeading roleFavourable
A supermarket belonging to the chain suffers a rooftop fire, forcing an evacuation with no injuries reported.
In the headlineLeading roleUnfavourable
The brand is mentioned tangentially as one of the supermarkets present in the new commercial corridor described in the article.
In passing
The retailer is listed among the distribution companies taking part in a food trade fair in Seville.
In passing
Lidl presents an autumn garment from its Esmara brand as a low-cost alternative to fast-fashion retailers.
In the headlineLeading roleFavourable
Unions protested outside one of the chain's stores in Zaragoza over understaffing and increased workload for employees.
In the headlineLeading roleUnfavourable
Lidl is mentioned tangentially as a comparative reference in a news item focused on Carrefour's wage policy.
In passing
Lidl is mentioned only as a geographic reference locating a cat colony discussed during an animal-welfare protest.
In passing
The supermarket chain appears as the maker and seller of a cleaning appliance promoted in the article.
Leading roleFavourableAdvertising
The supermarket chain is mentioned as one of the few major retailers that does not stock a traditional Mallorcan cheese.
In passing
Lidl markets a telescopic shower shelving unit highlighted as a practical storage solution for small bathrooms.
In the headlineLeading roleFavourable
Full analysis archive
- September 2026 · 135 analyses
- August 2026 · 555 analyses
Retail: Alcampo Aldi Caprabo Carrefour El Corte Inglés Eroski Hipercor Mercadona
This is a static sample. The live demo updates minute by minute, and Lidl alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessAnalyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.