The beer brand sponsors the intimate concert series to be held in Murcia this autumn.
SecondaryFavourableSponsorship
Beer · 53seconds
Mahou San Miguel, on the front page
Front-page visibility and reputation, measured minute by minute.
Effective Exposure1.3 M+69 % vs sector average
Mentions111
Distinct outlets60
Share of presence42%
This is a static sample. The live demo updates minute by minute, and Mahou San Miguel alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessMahou San Miguel's Effective Exposure over the last 30 days is 1.3 M — +69 % versus the average of Beer brands. EE = minutes on the front page × the outlet's estimated monthly audience × prominence weight (leading 1 · secondary 0.4 · in passing 0.1).
Indicators versus the sector average
| Metric | The brand | Sector average | vs average |
|---|---|---|---|
| Stories | 111 | 101 | +10 % |
| Potential audience | 3490.6 M | 2327.3 M | +50 % |
| Coverage (outlets) | 60 | 43 | +40 % |
| Net Sentiment | +46.8 | +35.2 | +11.6 pts |
| Front-page hours | 3.363 h | 6.480 h | −48 % |
| EE | 1.3 M | 792 k | +69 % |
| Positive EE | 899 k | 523 k | +72 % |
| Negative EE | 30 k | 30 k | +0 % |
Recent analyses
Two of its products, a beer and an alcohol-free variant, are featured as recommended deals in an Amazon affiliate shopping roundup.
SecondaryFavourableAdvertising
The company is mentioned tangentially as an example of the agri-food sector linked to career opportunities for Biotechnology graduates.
In passing
The brewing group is cited as an example of diversifying into water, coffee and other beverages amid falling alcohol consumption.
SecondaryFavourable
The beer brand is cited as a humorous reference in a viral phrase about the end of summer in Galicia.
In the headlineIn passing
The beer brand partners with a Pamplona restaurant association on a seasonal gastronomic campaign featuring set menus paired with its product.
Leading roleFavourableSponsorship
The opinion column praises the brewer's Granada factory as an example of the city's industrial heritage.
SecondaryFavourable
The brand promotes and sponsors a concert series in venues across Asturias as part of its national music platform.
In the headlineLeading roleFavourableSponsorship
The brand appears among the commercial sponsors of an electronic music festival held in a public park in Gran Canaria.
In passingSponsorship
Through its music platform, the brand promotes a concert series that kicks off in Oviedo with a local band.
In the headlineLeading roleFavourableSponsorshipVia Europa Press
The brand is mentioned tangentially in a news story about a Mexican businessman's purchase of Club Deportivo Guadalajara, without direct involvement in the deal.
In passing
One of its beer packs appears among Amazon's best-selling products in a shopping recommendation roundup.
SecondaryFavourableAdvertising
Full analysis archive
- September 2026 · 30 analyses
- August 2026 · 155 analyses
- July 2026 · 195 analyses
- June 2026 · 146 analyses
Beer: Damm Heineken Hijos de Rivera
This is a static sample. The live demo updates minute by minute, and Mahou San Miguel alerts arrive by email in real time as soon as each analysis is ready.
See the live demoRequest early accessAnalyses are 53seconds' own wording based on its measurements; no press content is reproduced. Data covers the last 30 days, updated 06-09-2026.